Two video courses, packed with actionable advice to grow your business.
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GROW
The
course.
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The key to running a successful business is getting the basics right.
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Revenue solves most challenges, but isn't always that easy to come by. In the early stages you'll likely have referrals and contacts from your little black book. But when they dry up, it's easy for a business to plateau.
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The obvious thing is to invest in sales. That might be a person, or an outbound agency, or Google campaigns. But the most successful businesses start by narrowing exactly who they are targeting and what problems they can solve for them.
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Good news: Get this right, and the revenue takes care of itself.
Bad news: It's the most difficult bit.
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This course is all about getting the basics right, giving you the tools you need to grow to £1m revenue at your own pace. No more waiting for referrals or RFP's.
Lifetime access for just £100 inc VAT.
The content.
Module 1 - Introduction.
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In the first module we'll be establishing exactly what type of business you actually want to build, what our targets are and what's needed to bridge the gap.
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Video 1 - Introduction
Video 2 - What type of business do you want to build?
Video 3 - Stepping stone plan
Video 4 - Summary
Module 2 - Proposition.
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First up is working out exactly which clients we're trying to sign, and then drilling into what problems they have that we can solve. We'll then find solutions for those problems and productising them ready to sell.
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Video 5 - What is a proposition?
Video 6 - Who do you want to sign as a client?
Video 7 - What problems do they have?
Video 8 - How can you solve their problems?
Video 9 - Turn your solutions into products
Video 10 - Turn your products into a proposition
Video 11 - Recurring revenue
Video 12 - Commercials
Video 13 - Client feedback
Video 14 - Summary
Module 3 - Revenue.
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Now that we have a market-beating proposition it's time to sell it. Starting with inbound strategy, followed by outreach and then finally upselling the clients you already have.
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Video 15 - Let's make some money!
Video 16 - Introducing inbound
Video 17 - Inbound connections
Video 18 - Inbound content strategy
Video 19 - Inbound CTAs
Video 20 - Inbound content calendar
Video 21 - Introducing outreach
Video 22 - Outreach asking
Video 23 - Converting
Video 24 - Upselling
Video 24 - Summary
FREE BONUS Module 4 - Finances.
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Free access to the finances module of the SCALE course where we'll set up a forward looking forecast and weighted pipeline. Includes a FREE Excel template for the exact forecast sheet that I used to scale my business.
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Video 26 - Introduction
Video 27 - Forecasting
Video 28 - Weighted pipeline
Video 29 - Summary
The
SCALE
course.
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I speak to so many agency founders that have grown quickly to £1-2m revenue, but then the growth has slowed down.
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It's a much different challenge to go from adding £5-10k revenue per month, to £40-50k. And if you are fortunate enough to achieve the growth, all of your processes and structure starts to break around you.
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If this sounds familiar then it sounds like you might be running a successful agency!
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In my own agency, we grew to £350k revenue in the first 2 years. It was a hard slog. We had to fight every month to achieve growth, and my brain was fried from keeping so many plates spinning.
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Over the next 2 years, we managed to unlock rapid growth. Adding £10k, £20k, £30k revenue per month consistently. We started to be braver with our bets and strategies. Some failed, but most worked, resulting in a successful exit at the end of year 4.
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In this course, I go through all of the strategies that worked for us, and talk through how you could implement them in your own business.
Lifetime access for just £1,000 inc VAT.
The content.
Module 1 - Foundations.
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We're going to be working through strategies that should allow you to drive significant growth in your business. So lets just make sure the foundations are in place to handle that growth.
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Video 1 - Introduction
Video 2 - What's your goal?
Video 3 - Stepping stone plan
Video 4 - Finances intro
Video 5 - Forecasting
Video 6 - Weighted pipeline
Video 7 - Pitch strategy
Video 8 - Finances intro
Module 2 - Growth levers.
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Diving into the details of the 7 growth strategies that I used to rapidly grow my own agency. Examples and actions at every step to make it relevant for your own business.
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Video 9 - Introduction
Video 10 - Advanced upselling & fee growth
Video 11 - Instilling commercial acumen
Video 12 - The monthly report
Video 13 - Strategic hires
Video 14 - Player managers
Video 15 - Hooks
Video 16 - Bets
Video 17 - Stepping stone plan v2
Video 18 - Summary
FREE BONUS Module 3 - M&A.
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Just in case you're dreaming of a big exit one day, we'll go through how the process works, how it feels and ways that you can influence the result.
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Video 19 - Introduction
Video 20 - The M&A process
Video 21 - Influencing the multiple
Video 22 - Inbound strategy
Video 23 - Earn out considerations
Video 24 - Preparing for post-exit life