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Grow faster. Make
fewer expensive
mistakes.
I built an agency from scratch, made most of the big decisions later than I should have, and still sold it for seven figures. Whether you're just getting going or getting ready to sell, I'll help you get the big decisions right, and make them sooner.
Start for free. Every week day I'll send you one decision a founder I work with is facing, and exactly what I'd do. Just two minutes to read.
£7m+
extra annual revenue for the founders I advise
122%
median revenue growth
21
average months working with my current clients
200+
UK founders inside FounderON ADVANTAGE
WHY WORK WITH ME?
I built Molzi from nothing to 80 people and sold it in 2021.
From the outside it probably looked pretty straightforward. It wasn't. The decisions that cost me most weren't the big ones. They were the ordinary ones I made too late or on my own. Putting prices up, the first senior hire, keeping a client I should have let go.
What fixed it every time was a founder a few steps ahead saying "here's what I'd do".
That's what I do now. I work with founders from first clients to exit, helping them make the big calls sooner and with someone in their corner who's been there.
Four ways to work with me
Pick the one that fits where your business is now, and you can move up as it grows.
Not sure? Get started for free with the daily decisions. A way to try before you buy!
THE DAILY DECISION: FREE
Make one better decision every week day.
Every week day I send one short prompt on a decision worth making: pricing, hiring, clients, cash. Each comes from a real conversation with a founder I work with, and ends with a suggestion of something to try in your business.
I've published over 600 since January 2025. Just two minutes to read, but many have helped people make decisions that have been stuck for months.
It's also the easiest way to see how I think before you work with me in another way.
ADVANTAGE: £99/month
Grow revenue and stop guessing on the big decisions.
For founders already trading who want to grow faster.
It's 11pm and you're still thinking about that client. Or that hire. Or whether you've priced that new offer too low. You don't need another course or more content. You need someone who's been there to say "here's what I'd do".
ADVANTAGE gives you that every week. Me, plus hundreds of founders who've already made the decision you're stuck on. Bring the problem, leave with an answer, and get back to growing your business.
What we'll work on
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Winning more clients. What's working for founders at your stage right now.
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Charging what you're worth. Rate rises, pricing pages and the awkward conversations, from people who've had them.
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Getting more from the clients you have. The fastest revenue you'll ever make.
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Hiring and spending with confidence. Sense-check a hire or a tool before it's on your P&L.
How it works
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A monthly growth challenge. A kick-off call, a clear set of actions, and a closing call where we all share results.
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A weekly live call with me. Bring a problem, leave with a decision.
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Ask the community. Like having hundreds of co-founders who've been in your shoes.
-
Be active or passive. There's no expectation to show up every call, or even log in. We're here if and when you need us.
200+
founders already inside.
1k+
founder questions asked so far.
5+
replies per question, on average.
One good decision on pricing, or hiring, or sales pays for more than a year of membership. If it doesn't help, just cancel. No contract or awkward conversation.
£99/month. Cancel any time.
ADVANTAGE+: £499/month
Grow past £1m without everything running through you.
For founders at £500k+ revenue or a small team.
Somewhere past £500k the job changes. You're not short of work. You're short of time, managers and margin. Every decision still lands on you, and there's nobody inside the business who's been there before.
ADVANTAGE+ gives you that. Me, plus a small group of founders at a similar stage, working on your business together, every fortnight.
What we'll work on
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Getting out of the day-to-day. Decide what only you should be doing, and hand the rest to people who'll do it properly.
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Building a team that runs without you. your first managers: who they are, what they own, and how you hold them to it.
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Protecting margin as you grow. Pricing, utilisation and the costs that creep up at this size.
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A plan with real numbers. Your 12-month target, what drives it, and what you'll invest to hit it.
How it works
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Fortnightly calls with me and the group. Bring a live problem, leave with a decision.
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A small, vetted group. Everyone is at £500K+ or managing a small team, so the advice comes from people dealing with the same thing.
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A private space between calls. Ask the group and me when something can't wait a fortnight.
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Quarterly meetups in person. An opportunity to build relationships with the group and compare notes.
I took my agency through this stage, from a handful of people to 80. ADVANTAGE+ is the support I wish I'd had. An exited founder in your corner, plus founders who've most likely solved your biggest problems already. All for a fifth of the cost of 1:1 support.
Short application form, just to make sure it's the right fit.
1:1 ADVISORY: £2,500/month
Like a co-founder, but easier to get rid of.
Direct 1:1 support from someone who's built, scaled and sold. No equity, no contract, just someone in your corner until you hit your goals.
£7m+
extra annual revenue for the founders I advise
122%
median revenue growth
21
average months working with my current clients
You know where you want the business to be. More profitable, less reliant on you, or ready to sell. The hard part is the hundred decisions between here and there, and making them on your own.
That's where I come in. We agree the goal and the number, build the plan to hit it, and I do it with you. We review it properly every fortnight on a call, and I'm available on Slack for everything in between. When a client wobbles or a hire goes wrong, you don't have to wait weeks for a call to discuss it.
Founders bring me in for one of two reasons
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You're adding structure. The business works, but it still runs through you. Numbers arrive late, growth relies on your network, and decisions wait for you. We build a forecast you trust, pricing that works, a team that owns its target and a plan to grow the clients you already have.
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You're getting ready to sell. You plan to sell in the next one to three years. Most founders find out what's missing in due diligence, when it's too late to fix. We fix it first: margins, reporting, revenue mix, team, and the story a buyer will test.
How it works
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A free 25-minute call. An opportunity for me to learn about you, your business and your goals. Not a pitch in sight.
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A 90-minute kick-off session. We go through your goals, clients, numbers, team and product. No rose-tinting, we get into the real detail. We then turn it into a plan that you could deliver on your own (but hopefully with me...).
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Ongoing support. A one-hour session every fortnight, Slack access whenever you need it, and time with your team or advisors wherever it helps.
The decisions we'll work on together
Numbers
Management accounts you trust, a forward looking forecast, and which clients and services actually make money.
Team
Who to hire, who owns what, and how you stop being the answer to everything.
Pricing
Charging what the work is worth, moving from projects to retainers, and dropping the clients that cost you.
Growth
More from the clients you have, and a pipeline that doesn't depend on your network.
Exit
What buyers look for, what the business is worth, and what to fix to raise it.
Book a time to chat below. Tell me where you want the business to be, and I'll tell you honestly whether I can help you get there.
No awkward sales pitch, promise
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